Personal attention

brand valuation - valuation of intangibles assets

Fernando Gastelbondo

President and Founding Partner.

fernando.gastelbondo@brandvalorum.com

Miami

3910 Monserrate Street

Coral Gables, FL

33134 USA

Tel (+1) 786 284 0483

Bogotá

Cra 8 # 87-49 Of 501

Bogotá, Colombia

110221 CO

Tel (+57) 320 850 6532

More tan 25 years of experience.

Ana Mendoza - Consultant - brand valuation - valuation of intangibles assets
Ana Mendoza

Consultant

Juan_Carrillo - brand valuation - valuation of intangibles assets
Juan Carrillo

Partner

brand valuation - valuation of intangibles assets
Fernando Gastelbondo

President and Founding Partner

brand valuation - valuation of intangibles assets
Gary Gastel

Board Director

brand valuation - valuation of intangibles assets
Juan Noguera

Partner

brand valuation - valuation of intangibles assets
David Peña

Consultant

Paula Zea

Consultant

M&A

M&A

An important portion of the value of M&As correspond to intangible assets not registered in the financial statements, because they were gradually built over time.

Licensing

Licensing

Brands have the potential to generate cash by licensing them to third parties to be used in activities complementary to the core business.

royalties

royalties

Royalties can be calculated with great precision determining the contribution that the intangible asset being licensed contributes to the net cash flow of the business.

Impairment

Impairment

The value of intangible assets registered in financial statements must be updated periodically for fiscal purposes.

damage assesment

damage assesment

The damages caused by the infringement of brands and intangible assets can be determined objectively.

TRANSFER PRICING

TRANSFER PRICING

The price that subsidiaries pay to holding companies for the use of brands and other intangible assets can be quantified with great precision as support for fiscal authorities.