Brandvalorum was founded by Fernando Gastelbondo as a spinoff of Compassbranding, a firm he successfully sold in 2023. Building on more than 30 years of expertise in brand valuation and strategic planning, Brandvalorum brings together a seasoned network of consultants and partners who, over the past two decades, have advised leading multinational companies on how to monetize their intangible assets — from brands and trade secrets to technology platforms. The firm has also served as an expert witness in high-stakes litigation and arbitration involving intellectual property and intangible value.

In addition, Brandvalorum is the creator of the annual study “Colombia’s Most Valuable Brands”, a benchmark report that has been published for the past 22 consecutive years and has become a reference point for business leaders, investors, and the media.