{"id":1317,"date":"2025-09-13T04:29:43","date_gmt":"2025-09-13T04:29:43","guid":{"rendered":"https:\/\/www.brandvalorum.com\/en\/home\/"},"modified":"2026-03-25T22:52:54","modified_gmt":"2026-03-26T02:52:54","slug":"brand-valuation-intangible-asset-valuation","status":"publish","type":"page","link":"https:\/\/www.brandvalorum.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1317\" class=\"elementor elementor-1317\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fg7saxm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fg7saxm\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78af2ff\" data-id=\"78af2ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58ba8f4 elementor-widget elementor-widget-heading\" data-id=\"58ba8f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Untap the hidden value of your brands and intellectual property<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5362d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d5362d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c22e2da elementor-widget elementor-widget-heading\" data-id=\"c22e2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">We help you develop strategies to:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74c730a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74c730a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-631f4db0\" data-id=\"631f4db0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72d051d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"72d051d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7989bf4b\" data-id=\"7989bf4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e09e557 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e09e557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cc237 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start ha-has-bg-overlay elementor-widget elementor-widget-icon-box\" data-id=\"57cc237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-coins\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMonetize brands and intangible assets\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b4f0e2d\" data-id=\"3b4f0e2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-603b0c82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"603b0c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c0018 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e0c0018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chart-line\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOptimize the tax<br>management of intangibles\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-r6udj6x elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"r6udj6x\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-962a4f2\" data-id=\"962a4f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d36afa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d36afa9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3fd1ffc elementor-invisible\" data-id=\"3fd1ffc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;zoomInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0e51e4 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"f0e51e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"200\" height=\"201\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/ASIPI.webp\" class=\"attachment-full size-full wp-image-4541\" alt=\"ASIPI - Member of the Inter-American Association of Intellectual Property\" srcset=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/ASIPI.webp 200w, https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/ASIPI-150x150.webp 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Member of the Inter-American Association of Intellectual Property<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f88f5c elementor-invisible\" data-id=\"1f88f5c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;zoomInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1890fc9 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"1890fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"133\" height=\"45\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/IAM.webp\" class=\"attachment-full size-full wp-image-4546\" alt=\"The 300 World&#039;s Leading Intellectual Property (IP) Strategists. This ranking is prepared by IAM, an online IP platform.\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Fernando Gastelbondo, founder of BRANDVALORUM, was include in the 2025 and 2024 list of \u201c300 World\u00b4s Leading Intellectual Property (IP) Strategists\u201d. This ranking is prepared by the IP online platform IAM.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7118bf3 elementor-widget elementor-widget-heading\" data-id=\"7118bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\u2014IAM Strategy 300 Global Leaders\u200b<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d843a4d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d843a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.iam-media.com\/survey\/strategy-300-global-leaders\/2025\/article\/strategy-300-all-individuals\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to the ranking<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63850393 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63850393\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52d78502\" data-id=\"52d78502\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a53dbda elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a53dbda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The most valuable brands of Colombian startups 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387a0916 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"387a0916\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2026\/01\/The-most-valuable-brands-of-Colombian-startups-2025-BrandValorum.webp\" class=\"attachment-full size-full wp-image-6265\" alt=\"The most valuable brands of Colombian startups 2025 - BrandValorum\" srcset=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2026\/01\/The-most-valuable-brands-of-Colombian-startups-2025-BrandValorum.webp 700w, https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2026\/01\/The-most-valuable-brands-of-Colombian-startups-2025-BrandValorum-300x214.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a27199 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"12a27199\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">October 17, 2025<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00b230 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d00b230\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.brandvalorum.com\/en\/docs\/The_Most_Valuable_Brands_of_Colombian_Startups_2025.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b74f30b\" data-id=\"6b74f30b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-445adc12 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"445adc12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The most valuable Colombian brands of 2024<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a18812 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"26a18812\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Las-marcas-colombianas-mas-valiosas-en-2024.webp\" class=\"attachment-full size-full wp-image-6212\" alt=\"The most valuable Colombian brands of 2024 - BrandValorum\" srcset=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Las-marcas-colombianas-mas-valiosas-en-2024.webp 700w, https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Las-marcas-colombianas-mas-valiosas-en-2024-300x214.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c959da3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7c959da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">November 24, 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c0df2f elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"74c0df2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.brandvalorum.com\/docs\/Estudio_de_marcas_2024_Brandvalorum_2.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9005405 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9005405\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b39e1a\" data-id=\"4b39e1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99730e8 elementor-widget elementor-widget-heading\" data-id=\"99730e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276d1fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"276d1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb4b2ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb4b2ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1720d1b elementor-invisible\" data-id=\"1720d1b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea5af42 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ea5af42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"209\" height=\"209\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Brand-Strategy-and-Positioning-Service-Brandvalorum.webp\" class=\"attachment-full size-full wp-image-6127\" alt=\"Brand Strategy and Positioning Service - Brandvalorum\" srcset=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Brand-Strategy-and-Positioning-Service-Brandvalorum.webp 209w, https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Brand-Strategy-and-Positioning-Service-Brandvalorum-150x150.webp 150w\" sizes=\"(max-width: 209px) 100vw, 209px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">Brand Strategy and Positioning<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6422b13 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6422b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.brandvalorum.com\/en\/brand-strategy-and-positioning\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more . . .<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3bc7c elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6c3bc7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dcb61da elementor-invisible\" data-id=\"dcb61da\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9782c1 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"b9782c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"224\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Monetization-of-Intellectual-Property-Service-BrandValorum.webp\" class=\"attachment-full size-full wp-image-6128\" alt=\"Monetization of Intellectual Property Service - BrandValorum\" srcset=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Monetization-of-Intellectual-Property-Service-BrandValorum.webp 224w, https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Monetization-of-Intellectual-Property-Service-BrandValorum-150x150.webp 150w\" sizes=\"(max-width: 224px) 100vw, 224px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">Monetization of Intellectual Property<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c35b4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c3c35b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.brandvalorum.com\/en\/monetization-of-intellectual-property\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more . . .<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbb9bc elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9bbb9bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d9c4730 elementor-invisible\" data-id=\"d9c4730\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b83dfbf elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"b83dfbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"221\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Financial-valuation-of-brands-and-intangible-assets-Service-BrandValorum.webp\" class=\"attachment-full size-full wp-image-6129\" alt=\"Financial valuation of brands and intangible assets Service - BrandValorum\" srcset=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Financial-valuation-of-brands-and-intangible-assets-Service-BrandValorum.webp 222w, https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Financial-valuation-of-brands-and-intangible-assets-Service-BrandValorum-150x150.webp 150w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">Financial valuation of brands and intangible assets<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc29e3b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bc29e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.brandvalorum.com\/en\/financial-valuation-of-brands-intangible-assets\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more . . .<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbfd53 elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9fbfd53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63f4ba22 e-con-full e-flex e-con e-parent\" data-id=\"63f4ba22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2492b98 elementor-widget elementor-widget-shortcode\" data-id=\"2492b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5678\" class=\"elementor elementor-5678\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6da5abd2 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6da5abd2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4926dc1e\" data-id=\"4926dc1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-396e0fab elementor-widget elementor-widget-heading\" data-id=\"396e0fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brandvalorum offers the personalized support of an interdisciplinary team of consultants, blending diverse generations and intellectual perspectives.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-784608f e-con-full e-flex e-con e-parent\" data-id=\"784608f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d78ad elementor-invisible elementor-widget elementor-widget-ha-carousel happy-addon ha-carousel\" data-id=\"54d78ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;animation_speed&quot;:800,&quot;autoplay_speed&quot;:2000,&quot;_animation&quot;:&quot;bounceInUp&quot;,&quot;center&quot;:&quot;yes&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;arrow&quot;,&quot;slides_to_show_tablet&quot;:3}\" data-widget_type=\"ha-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div data-ha_rcc_uid=\"\" class=\"hajs-slick ha-slick ha-slick--carousel\">\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Juan-Carrillo-Socio.webp\" alt=\"Juan Carrillo\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Juan Carrillo<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Partner<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Gary-Gastel-Director-Junta-Directiva.webp\" alt=\"Gary Gastel\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Gary Gastel<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Board Director<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Ana-Mendoza-Consultora.webp\" alt=\"Ana Mendoza\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Ana Mendoza<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Consultant<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Fernando-Gastelbondo-Presidente-y-Socio-Fundador.webp\" alt=\"Fernando Gastelbondo\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Fernando Gastelbondo<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">President and Founder<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Paula-Zea-Consultora.webp\" alt=\"Paula Zea\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Paula Zea<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Consultant<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Juan-Noguera-Socio.webp\" alt=\"Juan Noguera\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Juan Noguera<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Partner<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/David-Pena-Consultor.webp\" alt=\"David Pe\u00f1a\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">David Pe\u00f1a<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Consultant<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t<button type=\"button\" class=\"slick-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><\/button>\n\t\t\n\t\t\t\t\t<button type=\"button\" class=\"slick-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/button>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b749ed6 e-con-full e-flex e-con e-parent\" data-id=\"b749ed6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04cee10 elementor-widget elementor-widget-shortcode\" data-id=\"04cee10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5726\" class=\"elementor elementor-5726\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-589216b9 e-con-full e-flex e-con e-parent\" data-id=\"589216b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1833dd1d elementor-widget elementor-widget-heading\" data-id=\"1833dd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2d83f7 ha-has-bg-overlay elementor-widget elementor-widget-ha-carousel happy-addon ha-carousel\" data-id=\"4a2d83f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;center&quot;:&quot;yes&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;animation_speed&quot;:300,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:3000,&quot;loop&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;arrow&quot;}\" data-widget_type=\"ha-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div data-ha_rcc_uid=\"\" class=\"hajs-slick ha-slick ha-slick--carousel\">\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/forbes.co\/2025\/02\/05\/negocios\/las-marcas-mas-valiosas-de-colombia-segun-brandvalorum\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Forbes-Colombia-Las-marcas-mas-valiosas-de-Colombia-segun-Brandvalorum.webp\" alt=\"Colombia\u2019s most valuable brands, according to Brandvalorum\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Colombia\u2019s most valuable brands, according to Brandvalorum<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.bloomberglinea.com\/latinoamerica\/colombia\/cual-es-la-marca-colombiana-mas-valiosa-de-2024-el-ranking\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Bloomberg-Linea-Segun-el-ranking-de-BRANDVALORUM-Aguila-es-la-marca-colombiana-mas-valiosa-de-2024.webp\" alt=\"What is the most valuable Colombian brand of 2024? The\u2026\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">What is the most valuable Colombian brand of 2024? The\u2026<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.larepublica.co\/empresas\/las-marcas-mas-valiosas-2023-de-colombia-3745163\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/La-Republica-Segun-el-ranking-de-BRANDVALORUM-Bancolombia-y-banco-de-Bogota-lideran-como-las-marcas-mas-valiosas-de-Colombia-en-2023.webp\" alt=\"Bancolombia and Banco de Bogot\u00e1, the leaders among the most\u2026\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Bancolombia and Banco de Bogot\u00e1, the leaders among the most\u2026<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.eltiempo.com\/economia\/empresas\/bavaria-la-marca-mas-valiosa-en-colombia-en-2024-con-varios-de-sus-productos-entre-los-mejor-valorados-3422484\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/El-Tiempo-BRANDVALORUM-revela-que-Bavaria-es-la-marca-mas-valiosa-de-Colombia-en-2024-con-varios-de-sus-productos-entre-los-mejores-valorados.webp\" alt=\"Bavaria, the most valuable brand in Colombia in 2024...\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Bavaria, the most valuable brand in Colombia in 2024...<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.portafolio.co\/negocios\/empresas\/aguila-y-poker-las-marcas-mas-valiosas-segun-un-estudio-622767\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Portafolio-Segun-el-estudio-de-BRANDVALORUM-Aguila-y-Poker-se-consolidan-como-las-marcas-mas-valiosas-de-Colombia-cada-una-valorada-en-mas-de-US-500-millones.webp\" alt=\"Twelve brands from the Bavaria brewery sweep the studio...\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Twelve brands from the Bavaria brewery sweep the studio...<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Caracol-Radio-BRANDVALORUM-el-valor-de-las-marcas.webp\" alt=\"Audio \/ Caracol Radio \u2013 Ranking of Colombia&#039;s most valuable brands\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Audio \/ Caracol Radio \u2013 Ranking of Colombia's most valuable brands<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t<button type=\"button\" class=\"slick-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><\/button>\n\t\t\n\t\t\t\t\t<button type=\"button\" class=\"slick-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/button>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4845c04 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4845c04\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8052ab7 elementor-invisible\" data-id=\"8052ab7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25f9e64 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25f9e64\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-884a7b7\" data-id=\"884a7b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9a878c elementor-widget elementor-widget-heading\" data-id=\"c9a878c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fernando Gastelbondo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d973e33 elementor-widget elementor-widget-text-editor\" data-id=\"d973e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">President and Founding Partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0012342 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"0012342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"mailto:fernando.gastelbondo@brandvalorum.com\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"fernando.gastelbondo@brandvalorum.com\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"mailto:fernando.gastelbondo@brandvalorum.com\" target=\"_blank\" >\n\t\t\t\t\t\t\tfernando.gastelbondo@brandvalorum.com\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a499f2f elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"a499f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/brandvalorum\/posts\/?feedView=all\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"BRANDVALORUM\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/brandvalorum\/posts\/?feedView=all\" target=\"_blank\" >\n\t\t\t\t\t\t\tBRANDVALORUM\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13eaa79 elementor-invisible\" data-id=\"13eaa79\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac9afcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac9afcc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-86dd875\" data-id=\"86dd875\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e930cc elementor-widget elementor-widget-heading\" data-id=\"4e930cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">United States<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817b409 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"817b409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+17862544626\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+1) 786 254 4626<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46caad1\" data-id=\"46caad1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca38e01 elementor-widget elementor-widget-heading\" data-id=\"ca38e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Colombia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10666f3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"10666f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:3208506532\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+57) 320 850 6532<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Untap the hidden value of your brands and intellectual property We help you develop strategies to: Monetize brands and intangible assets Optimize the taxmanagement of intangibles Member of the Inter-American Association of Intellectual Property Fernando Gastelbondo, founder of BRANDVALORUM, was include in the 2025 and 2024 list of \u201c300 World\u00b4s Leading Intellectual Property (IP) Strategists\u201d. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4775,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1317","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Valuation &amp; Intangible Asset Valuation | BrandValorum<\/title>\n<meta name=\"description\" content=\"Expert brand and intangible asset valuation. Strategy, licensing and financial valuation to monetize and protect your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brandvalorum.com\/en\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Valuation &amp; Intangible Asset Valuation | BrandValorum\" \/>\n<meta property=\"og:description\" content=\"Expert brand and intangible asset valuation. Strategy, licensing and financial valuation to monetize and protect your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brandvalorum.com\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"BRANDVALORUM\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T02:52:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Quienes-Somos-Fernando-Gastelbondo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/\",\"url\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/\",\"name\":\"Brand Valuation & Intangible Asset Valuation | BrandValorum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Quienes-Somos-Fernando-Gastelbondo.webp\",\"datePublished\":\"2025-09-13T04:29:43+00:00\",\"dateModified\":\"2026-03-26T02:52:54+00:00\",\"description\":\"Expert brand and intangible asset valuation. Strategy, licensing and financial valuation to monetize and protect your brand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Quienes-Somos-Fernando-Gastelbondo.webp\",\"contentUrl\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Quienes-Somos-Fernando-Gastelbondo.webp\",\"width\":600,\"height\":750,\"caption\":\"BrandValorum Team \u2013 Brand and Intangible Asset Valuation Consulting \u2013 Fernando Gastelbondo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/\",\"name\":\"BRANDVALORUM\",\"description\":\"BrandValorum - The Value Of Brands\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#organization\",\"name\":\"BRANDVALORUM\",\"url\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/brandvalorum-logo.webp\",\"contentUrl\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/brandvalorum-logo.webp\",\"width\":1920,\"height\":288,\"caption\":\"BRANDVALORUM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brandvalorum.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Valuation & Intangible Asset Valuation | BrandValorum","description":"Expert brand and intangible asset valuation. Strategy, licensing and financial valuation to monetize and protect your brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brandvalorum.com\/en\/","og_locale":"es_ES","og_type":"article","og_title":"Brand Valuation & Intangible Asset Valuation | BrandValorum","og_description":"Expert brand and intangible asset valuation. Strategy, licensing and financial valuation to monetize and protect your brand.","og_url":"https:\/\/www.brandvalorum.com\/en\/","og_site_name":"BRANDVALORUM","article_modified_time":"2026-03-26T02:52:54+00:00","og_image":[{"width":600,"height":750,"url":"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Quienes-Somos-Fernando-Gastelbondo.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"11 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brandvalorum.com\/en\/","url":"https:\/\/www.brandvalorum.com\/en\/","name":"Brand Valuation & Intangible Asset Valuation | BrandValorum","isPartOf":{"@id":"https:\/\/www.brandvalorum.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brandvalorum.com\/en\/#primaryimage"},"image":{"@id":"https:\/\/www.brandvalorum.com\/en\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Quienes-Somos-Fernando-Gastelbondo.webp","datePublished":"2025-09-13T04:29:43+00:00","dateModified":"2026-03-26T02:52:54+00:00","description":"Expert brand and intangible asset valuation. Strategy, licensing and financial valuation to monetize and protect your brand.","breadcrumb":{"@id":"https:\/\/www.brandvalorum.com\/en\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brandvalorum.com\/en\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.brandvalorum.com\/en\/#primaryimage","url":"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Quienes-Somos-Fernando-Gastelbondo.webp","contentUrl":"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Quienes-Somos-Fernando-Gastelbondo.webp","width":600,"height":750,"caption":"BrandValorum Team \u2013 Brand and Intangible Asset Valuation Consulting \u2013 Fernando Gastelbondo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brandvalorum.com\/en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.brandvalorum.com\/en\/"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/www.brandvalorum.com\/en\/#website","url":"https:\/\/www.brandvalorum.com\/en\/","name":"BRANDVALORUM","description":"BrandValorum - The Value Of Brands","publisher":{"@id":"https:\/\/www.brandvalorum.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brandvalorum.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.brandvalorum.com\/en\/#organization","name":"BRANDVALORUM","url":"https:\/\/www.brandvalorum.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.brandvalorum.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/brandvalorum-logo.webp","contentUrl":"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/brandvalorum-logo.webp","width":1920,"height":288,"caption":"BRANDVALORUM"},"image":{"@id":"https:\/\/www.brandvalorum.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.brandvalorum.com\/en\/wp-json\/wp\/v2\/pages\/1317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandvalorum.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brandvalorum.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandvalorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandvalorum.com\/en\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":897,"href":"https:\/\/www.brandvalorum.com\/en\/wp-json\/wp\/v2\/pages\/1317\/revisions"}],"predecessor-version":[{"id":6285,"href":"https:\/\/www.brandvalorum.com\/en\/wp-json\/wp\/v2\/pages\/1317\/revisions\/6285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandvalorum.com\/en\/wp-json\/wp\/v2\/media\/4775"}],"wp:attachment":[{"href":"https:\/\/www.brandvalorum.com\/en\/wp-json\/wp\/v2\/media?parent=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}