{"id":1318,"date":"2025-09-13T04:29:44","date_gmt":"2025-09-13T04:29:44","guid":{"rendered":"https:\/\/www.brandvalorum.com\/en\/about\/"},"modified":"2026-04-19T20:23:51","modified_gmt":"2026-04-20T00:23:51","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.brandvalorum.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1318\" class=\"elementor elementor-1318\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ks5r8he elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ks5r8he\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-258231d\" data-id=\"258231d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebc1e08 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"ebc1e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-gem\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1401102 elementor-widget elementor-widget-heading\" data-id=\"1401102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6265e elementor-widget elementor-widget-text-editor\" data-id=\"4f6265e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Brandvalorum was founded by Fernando Gastelbondo as a spinoff of Compassbranding, a firm he successfully sold in 2023. Building on more than 30 years of expertise in brand valuation and strategic planning, Brandvalorum brings together a seasoned network of consultants and partners who, over the past two decades, have advised leading multinational companies on how to monetize their intangible assets \u2014 from brands and trade secrets to technology platforms. The firm has also served as an expert witness in high-stakes litigation and arbitration involving intellectual property and intangible value.<\/p><p class=\"p1\">\u00a0<\/p><p class=\"p1\">In addition, Brandvalorum is the creator of the annual study \u201cColombia\u2019s Most Valuable Brands\u201d, a benchmark report that has been published for the past 22 consecutive years and has become a reference point for business leaders, investors, and the media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2d1e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a2d1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca44c59\" data-id=\"ca44c59\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e01216 elementor-widget elementor-widget-image\" data-id=\"7e01216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Quienes-Somos-Fernando-Gastelbondo.webp\" class=\"attachment-full size-full wp-image-4775\" alt=\"BrandValorum Team \u2013 Brand and Intangible Asset Valuation Consulting \u2013 Fernando Gastelbondo\" srcset=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Quienes-Somos-Fernando-Gastelbondo.webp 600w, https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Quienes-Somos-Fernando-Gastelbondo-240x300.webp 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1f7f7e39 e-con-full e-flex e-con e-parent\" data-id=\"1f7f7e39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1309f58 elementor-widget elementor-widget-shortcode\" data-id=\"1309f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5678\" class=\"elementor elementor-5678\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6da5abd2 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6da5abd2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4926dc1e\" data-id=\"4926dc1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-396e0fab elementor-widget elementor-widget-heading\" data-id=\"396e0fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brandvalorum offers the personalized support of an interdisciplinary team of consultants, blending diverse generations and intellectual perspectives.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-784608f e-con-full e-flex e-con e-parent\" data-id=\"784608f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d78ad elementor-invisible elementor-widget elementor-widget-ha-carousel happy-addon ha-carousel\" data-id=\"54d78ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;animation_speed&quot;:800,&quot;autoplay_speed&quot;:2000,&quot;_animation&quot;:&quot;bounceInUp&quot;,&quot;center&quot;:&quot;yes&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;arrow&quot;,&quot;slides_to_show_tablet&quot;:3}\" data-widget_type=\"ha-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div data-ha_rcc_uid=\"\" class=\"hajs-slick ha-slick ha-slick--carousel\">\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Juan-Carrillo-Socio.webp\" alt=\"Juan Carrillo\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Juan Carrillo<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Partner<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Gary-Gastel-Director-Junta-Directiva.webp\" alt=\"Gary Gastel\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Gary Gastel<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Board Director<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Ana-Mendoza-Consultora.webp\" alt=\"Ana Mendoza\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Ana Mendoza<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Consultant<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Fernando-Gastelbondo-Presidente-y-Socio-Fundador.webp\" alt=\"Fernando Gastelbondo\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Fernando Gastelbondo<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">President and Founder<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Paula-Zea-Consultora.webp\" alt=\"Paula Zea\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Paula Zea<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Consultant<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/Juan-Noguera-Socio.webp\" alt=\"Juan Noguera\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Juan Noguera<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Partner<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/09\/David-Pena-Consultor.webp\" alt=\"David Pe\u00f1a\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">David Pe\u00f1a<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Consultant<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t<button type=\"button\" class=\"slick-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><\/button>\n\t\t\n\t\t\t\t\t<button type=\"button\" class=\"slick-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/button>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64398f53 e-con-full e-flex e-con e-parent\" data-id=\"64398f53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb0f60 elementor-widget elementor-widget-shortcode\" data-id=\"cbb0f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5726\" class=\"elementor elementor-5726\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-589216b9 e-con-full e-flex e-con e-parent\" data-id=\"589216b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1833dd1d elementor-widget elementor-widget-heading\" data-id=\"1833dd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2d83f7 ha-has-bg-overlay elementor-widget elementor-widget-ha-carousel happy-addon ha-carousel\" data-id=\"4a2d83f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;center&quot;:&quot;yes&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;animation_speed&quot;:300,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:3000,&quot;loop&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;arrow&quot;}\" data-widget_type=\"ha-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div data-ha_rcc_uid=\"\" class=\"hajs-slick ha-slick ha-slick--carousel\">\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/forbes.co\/2025\/02\/05\/negocios\/las-marcas-mas-valiosas-de-colombia-segun-brandvalorum\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Forbes-Colombia-Las-marcas-mas-valiosas-de-Colombia-segun-Brandvalorum.webp\" alt=\"Colombia\u2019s most valuable brands, according to Brandvalorum\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Colombia\u2019s most valuable brands, according to Brandvalorum<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.bloomberglinea.com\/latinoamerica\/colombia\/cual-es-la-marca-colombiana-mas-valiosa-de-2024-el-ranking\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Bloomberg-Linea-Segun-el-ranking-de-BRANDVALORUM-Aguila-es-la-marca-colombiana-mas-valiosa-de-2024.webp\" alt=\"What is the most valuable Colombian brand of 2024? The\u2026\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">What is the most valuable Colombian brand of 2024? The\u2026<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.larepublica.co\/empresas\/las-marcas-mas-valiosas-2023-de-colombia-3745163\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/La-Republica-Segun-el-ranking-de-BRANDVALORUM-Bancolombia-y-banco-de-Bogota-lideran-como-las-marcas-mas-valiosas-de-Colombia-en-2023.webp\" alt=\"Bancolombia and Banco de Bogot\u00e1, the leaders among the most\u2026\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Bancolombia and Banco de Bogot\u00e1, the leaders among the most\u2026<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.eltiempo.com\/economia\/empresas\/bavaria-la-marca-mas-valiosa-en-colombia-en-2024-con-varios-de-sus-productos-entre-los-mejor-valorados-3422484\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/El-Tiempo-BRANDVALORUM-revela-que-Bavaria-es-la-marca-mas-valiosa-de-Colombia-en-2024-con-varios-de-sus-productos-entre-los-mejores-valorados.webp\" alt=\"Bavaria, the most valuable brand in Colombia in 2024...\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Bavaria, the most valuable brand in Colombia in 2024...<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.portafolio.co\/negocios\/empresas\/aguila-y-poker-las-marcas-mas-valiosas-segun-un-estudio-622767\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Portafolio-Segun-el-estudio-de-BRANDVALORUM-Aguila-y-Poker-se-consolidan-como-las-marcas-mas-valiosas-de-Colombia-cada-una-valorada-en-mas-de-US-500-millones.webp\" alt=\"Twelve brands from the Bavaria brewery sweep the studio...\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Twelve brands from the Bavaria brewery sweep the studio...<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.brandvalorum.com\/en\/wp-content\/uploads\/2025\/10\/Caracol-Radio-BRANDVALORUM-el-valor-de-las-marcas.webp\" alt=\"Audio \/ Caracol Radio \u2013 Ranking of Colombia&#039;s most valuable brands\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-slick-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"ha-slick-title\">Audio \/ Caracol Radio \u2013 Ranking of Colombia's most valuable brands<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"ha-slick-subtitle\">Learn more . . .<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t<button type=\"button\" class=\"slick-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><\/button>\n\t\t\n\t\t\t\t\t<button type=\"button\" class=\"slick-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/button>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7224dce elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7224dce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c8f9c87 elementor-invisible\" data-id=\"5c8f9c87\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-45a8c678 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45a8c678\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-118f7ae6\" data-id=\"118f7ae6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-198cf241 elementor-widget elementor-widget-heading\" data-id=\"198cf241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fernando Gastelbondo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663719da elementor-widget elementor-widget-text-editor\" data-id=\"663719da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">President and Founding Partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f44c0f elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"61f44c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"mailto:fernando.gastelbondo@brandvalorum.com\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"fernando.gastelbondo@brandvalorum.com\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"mailto:fernando.gastelbondo@brandvalorum.com\" target=\"_blank\" >\n\t\t\t\t\t\t\tfernando.gastelbondo@brandvalorum.com\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ded41b9 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"3ded41b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/fernando-gastelbondo-brand-valuation\/recent-activity\/all\/\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"BRANDVALORUM\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/fernando-gastelbondo-brand-valuation\/recent-activity\/all\/\" target=\"_blank\" >\n\t\t\t\t\t\t\tBRANDVALORUM\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-acaf03 elementor-invisible\" data-id=\"acaf03\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27fe497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27fe497\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59e267e1\" data-id=\"59e267e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-776fab5d elementor-widget elementor-widget-heading\" data-id=\"776fab5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">United States<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd6bf40 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3cd6bf40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+17862544626\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+1) 786 254 4626<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d927f01\" data-id=\"d927f01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f468216 elementor-widget elementor-widget-heading\" data-id=\"7f468216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Colombia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d9dd55 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"50d9dd55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:3208506532\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">(+57) 320 850 6532<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us Brandvalorum was founded by Fernando Gastelbondo as a spinoff of Compassbranding, a firm he successfully sold in 2023. Building on more than 30 years of expertise in brand valuation and strategic planning, Brandvalorum brings together a seasoned network of consultants and partners who, over the past two decades, have advised leading multinational companies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1318","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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